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Youth Corner     V ol. 2  Issue 31-32      Jan. 7-Jan. 21, 2000

Miss World’s link with Dubai

Yukta Mookhey,the 20-year old Indian beauty who was crowned Miss World, studied in the United Arab Emirates.This was disclosed by her in an interview to Weekend, a magazine brought out by Khaleej Times, when she visited Dubai in October last.

The magazine had carried a cover-page article on her in which she said "My brother and I were schooled at the British Al Ain English speaking school. I was here for eight years from 1979 to 1987 — we were earlier in Muscat. There were children of all nationalities in the school-everybody had his own accent, and trying to talk to each other, especially when you are that young and you are barely learning how to talk yourself was really fun and interesting."

However, Yukta’s parents decided that higher education was best pursued in India, and thus relocated to Mumbai, the two children had a rough time."Both of us had a British accent... We were fair, lovely looking children, because we had not gone through the Mumbai rough and tumble, and our faces were glowing. The others thought we were snobs, and no one would talk to us "firangs" (foreigners). We used to literally sob, like small children going to nursery for the first time. Things changed gradually and it took a year to settle down", she said.

Yukta was quoted as saying that "the best part about school in Dubai, which I realised when we went back to India, was that there was no homework. There were no school bags to carry, no tiffin boxes — lunch used to be in canteen. We used to do plays and lots of fun things — school was fun, and I used to do very well, as I realise now when looking at my reports".

She remembers Dubai as an enjoyable place. "We used to come to Dubai and Sharjah on weekends. In fact, we still have friends but I have not met them on this trip as they are away."

MTV put under the Federal microscope

For years the target of everyone from music purists to politicians to the religious right, MTV has now come into the crosshairs of a federal antitrust investigation. According to a report in the Dec. 15 edition of The Wall Street Journal, the U.S. Justice Department is investigating "the possibility of potentially anti-competitive practices involving music video networks," according to a Department spokesperson. The probe follows MTV’s parent company Viacom’s purchase of cable music competitor The Box over the summer. (Since then, media monolith Viacom, which also runs VH1 and M2, has agreed to purchase CBS, owners of the Nashville Network and Country Music Television.) With The Box inside Viacom’s stable, hip-hop player BET and the Canadian-based MuchMusic remain MTV’s sole competitors on cable TV.

Also under the microscope are MTV’s exclusive deals in which the cable company buys up broadcast rights for high-profile superstar clips. This includes MTV Network’s alleged manuevering to secure similar access for online programming, a hot-button issue now that the Web is considered by many to be crucial to the future of video promotion.

Nobody in the music business would argue with the fact that MTV is one of the industry’s true eight-hundred-pound gorillas (not to mention one of its wealthiest), or that along with mainstream radio airplay, it is the most important means for breaking platinum acts today. But some major-label execs suggest the probe may not amount to much, since MTV brass have essentially left The Box untouched since the purchase, and MTV’s exclusive deals for videos are largely a thing of the past.

"I’m thrilled MTV has done nothing to change The Box," says Emily Whitman, vice president of video promotion at Island Def Jam Music Group. "That was my fear, that they would roll it into MTV." At the time of the purchase, one theory was Viacom would simply insert its still-growing M2 channel into The Box’s cable outlets. That hasn’t happened. Whitman says the programming staffs at MTV and The Box remain entirely separate and that she can pitch new video to both simultaneously without any fear of repercussions. "MTV’s smart enough to know the [channels] have two separate audiences," she says.

As for MTV’s exclusives, a channel spokesperson points out that MTV only signed up four for all of 1999, as opposed to the early days of the network when multi-million-dollar deals were made with major labels to secure the network first-run rights to dozens of videos. Granted, all four exclusives this year were guaranteed blockbusters: "Nookie" by Limp Bizkit, "Freak on a Leash" by Korn, "Goodbye" by the Spice Girls and "Why Don’t You Get a Job?" by the Offspring.

But what about the burgeoning field of online videos? Despite their dominance on television, MTV is faced with a slew of Net competitors, each with its own substantial library of videos, thanks to recent deals signed with major labels. And while music sites that offer streaming video - or even downloadable vids - don’t have pre-programmed playlists like television video programs do, there are plenty of opportunities for a site to give added promotion to a specific video, should a label offer a big enough monetary incentive.

 


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